Lower the Max CPC — This is another tactic that might be taken with «borderline» or even «questionable» keywords, especially if your average position is in the top couple of positions (1 - 3.5 or so). (searchmarketingstandard.com)
I chose to strengthen a couple of positions and to start a new one. (moredividends.com)
«I found a couple of positions I wanted to look into, so I decided to sign up and dedicate time to finding a job that was a good fit,» Heather told us. (flexjobs.com)