The phrase "crafting content" means creating or designing information, ideas, or messages in a deliberate and careful way. It refers to the process of producing high-quality and impactful written, visual, or audio material. Full definition
Business owners often hear about the benefits of blogging to enhance branding, but crafting content for their own company websites isn't the only way to get the word out. (huffingtonpost.com)
Start by crafting your content around the keywords from the job description, the company website and their marketing materials. (youtern.com)
Follow a logical order and craft your content in a persistent way, while never becoming annoying. (entrepreneur.com)