Kobo is the next credible competitor in the market place, but it is tough, Nook has clearly shown that in the UK. (thebookseller.com)
A shift in perceptions might be aided by the emergence of credible competitors to Apple's beloved product — witness Spotify, Android and Kindle Fire. (canadianbusiness.com)
«Future innovation at Fossil... will largely be challenged by hype and innovative offerings from deep pocket technology - credible competitors such as Apple, Samsung and Motorola.» (businessinsider.com)