Most lounges include free beer and wine options, plenty of outlets, comfortable seating, newspapers and magazines, an exclusive customer service desk with the power to give you earlier flights and upgrades in some cases, cleaner bathrooms, TV news, snacks, sometimes meal service, wireless internet, and an escape from waiting for flights at crowded gates and dealing with the hustle bustle of airport terminals. (investmentzen.com)
United has one of the most complicated boarding processes, trying to manage people crowding the gate area. (dreamtravelonpoints.com)
So basically they are «inventing» the American Airlines boarding process where everyone just crowds the gate (upgradedpoints.com)