The title's not - so subtle biblical reference is a hint at Stursberg's view of the Ceeb as the place that business common sense forgot, and the book serves largely as a catalogued defence of his belief that audience numbers, not an ambiguous cultural mandate, would define the network's success. (canadianbusiness.com)
If God gave our first parents a cultural mandate in the first chapter of Genesis, we are painfully aware that by the third chapter that they have messed up, claiming the power to become gods. (firstthings.com)
The very first chapter of Genesis alludes to this in a passage Reformed Christians often call the Cultural Mandate (Genesis 1:26 - 28). (firstthings.com)