And even though I spent the past day gorging on cupcakes, even though I went to bed on a second epic sugar crash and woke up two hours later hating cupcakes and myself, this unfrosted chocolate cupcake, newborn and naked, just washes away my and the whole cupcake craze's sins. (inc.com)
Crumbs rode the cupcake craze to 70 locations but was pushed to bankruptcy after chasing one too many trends (canadianbusiness.com)
I had traveled down to the nation's capital to investigate the cupcake craze — to find out who eats them, and more important, who sells them, how, and why. (inc.com)