There's also an option to create your own custom goals, if you prefer. (digitaltrends.com)
But most importantly, as they're being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages / session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business. (rebelmouse.com)
You can set custom goals in the Fitbit app, or follow the recommended goals that Fitbit has created based on guidelines set by nonprofits such as the World Health Organization, the Centers for Disease Control and Prevention and the National Sleep Foundation. (tomsguide.com)