Words are used in the form of custom phrases, which serve as your special attacks. (dailyjoystickpodcast.com)
Personalized Latitude Longitude Key Chain with Custom Phrase Name Initial or Date Tag - Hand Stamped Stainless Location Coordinates Gift (etsy.com)
Instead of the «Okay Google Now» command that seemed futuristic in 2013, the new Moto X lets you use custom phrases - everything from «You there Moto X?» (techradar.com)