"Customer acquisition" refers to the process of gaining new customers or clients for a business. It involves attracting, persuading, and converting potential customers into paying ones. Full definition
A lot of companies factor in customer acquisition costs of hundreds of dollars because over the customer's lifetime the customer is worth much more than even this relatively high acquisition cost. (dealsagar.com)
The ratios of lifetime value to the cost of customer acquisition for short - term or accelerated programs creates an interesting dynamic. (educationnext.org)
Understanding the customer's journey will tell you how you can tailor your content strategy for customer acquisition. (onlinemarketinginstitute.org)