The phrase "customer desires" means the wants or needs of the people who buy products or use services. It refers to what customers want or expect from a company, such as quality, convenience, or specific features. Full definition
The wealth of data on customer desires being generated by this strategy is helping organizations work more effectively, and achieve better results. (businessinsider.com)
High quality web design does the same thing; it helps your company establish brand consistency, which is something many customers desire. (venturebeat.com)
We are reaching a point in time, however, where users, buyers, and customers desire B2B companies to be relevant to their goals and future. (tonyzambito.com)