Customer goodwill refers to the positive reputation and trust that customers have towards a business. It means that customers perceive the business favorably and are more likely to keep buying from them. Full definition
Willing to provide this advice at no charge in the interest of customer goodwill when necessary. (thebalance.com)
By helping home improvement retailers be more specific about when repair personnel will show up, tech startup Dispatch hopes to improve customer goodwill. (fortune.com)
The company also adds a free gift to all orders — anything from sample - size chocolate bars to hot chocolate on a spoon — which costs it about 50 cents per gift but creates customer goodwill and repeat business. (entrepreneur.com)