"Customer preferences" refers to the specific choices, tastes, and desires of individuals who purchase or use goods or services. It relates to what customers like, dislike, and prioritize when making decisions as consumers. Full definition
These are lenders that blend a conventional presence with an Internet presence, giving them a way to reach out to different customers based on customer preferences. (realtormag.realtor.org)
Regardless of changing customer preferences, the goal remains the same. (fooddrink-magazine.com)
We find out why this trend is expected to continue, as consumers demand products formulated with natural ingredients, and ask how manufacturers are keeping pace with customer preferences. (foodprocessing-technology.com)