The phrase "customer traction" refers to the level of interest and engagement a business receives from its customers. It indicates how well a product or service connects with and attracts potential buyers. Full definition
Then they move on to developing a product, followed by getting initial customer traction, then phased production. (entrepreneur.com)
If they want to see more customer traction, it might make sense to hold off the financing process a touch and get a few more customers in place. (vcconfidential.com)
«Recently, we've seen some great customer traction with our token sale. (dailybitcoinnews.com)