In exchange, we received the right to an on - going cut of the revenue generated by this firm. (thebalance.com)
Besides giving up control and receiving a much smaller cut of the revenue, most traditionally published authors end up having to do most of their own marketing anyway. (authormarketingclub.com)
Because book distributors also get a large cut of the revenue, another option is to create reverse bookstore demand. (nonfictionauthorsassociation.com)