I asked myself the same thing when I saw that this happen and the sale happened several days before the announcement so it may not have been simultaneously plotting. (epolitics.com)
Update: It turns out the 2005 photo is from Pope John Paul's funeral, a few days before the announcement of Pope Benedict. (relevantmagazine.com)
The company announced PlayStation Meeting for September 7 and interestingly enough, just days before its announcement rumors started to circulate that Sony is planning an event to reveal PlayStation 4 Neo. (segmentnext.com)