McDonald's began promoting a 2 for $ 4 breakfast sandwich deal after feeling pressure in what it called a «very competitive breakfast daypart.» (adage.com)
Additionally, Brown says that the launch of an afternoon daypart has brought new millennial customers to the chain with increasing frequency. (businessinsider.com)
It also tried to ignite a new daypart with Express Lunch, which promised to serve food in 15 minutes or less — an initiative similar to the one Buffalo Wild Wings rolled out in 2016. (foodnewsfeed.com)