«Unless you're extremely careful with how you use rewards, you get people who are just working for the money,» says Edward Deci, a human motivation psychologist at University of Rochester. (entrepreneur.com)
In 2000, professors Edward L. Deci and Richard M. Ryan published a breakthrough paper on a term they coined «self - determination theory,» suggesting that people (not just Millennials) are motivated by personal fulfillment, typically through three channels: autonomy, connectedness and learning. (inc.com)
«If the activity is an instrument to the reward, then they'll try to do it as easily as they can,» Deci says. (entrepreneur.com)