The phrase "declining market" refers to a situation where there is a decrease or reduction in the demand, sales, or overall value of a particular product, service, or industry. Full definition
Further, diversification and strategic or tactical allocation do not assure profit or protect against loss in declining markets. (danielstansey.com)
Management hoped the new phones and OS would act as a much need game changer and put a stop to quarter - after - quarter of declining market share in smart phones. (thecollegeinvestor.com)
It has posted three consecutive years of declining market share, for example, as value - based competition chips away at its core franchises. (fool.com)