Ensure each page of your site uses a unique, descriptive title tag to tell users and the search engines what the page is about. (entrepreneur.com)
While a clever, memorable title is usually a selling point for fiction books, nonfiction authors are usually better off with a more descriptive title. (blog.infinitypublishing.com)
And remember to be descriptive: practice groups that choose descriptive titles have an opportunity to be found. (slaw.ca)