They are complimentary as desk research allows one to collect and analyze a suitable scope of data, while store checks demonstrate how competitors physically present their produce to consumers. (daxueconsulting.com)
The toolkit was developed through a series of interviews with experts in the field, as well as through desk research. (earlychildhoodworkforce.org)
Background desk research on existing and new / potential clients (e.g. compiling business profile summaries, information for proposals) (inspiringinterns.com)