The phrase "different folks" means that people have different personalities, preferences, and opinions. Each person is unique and has their own way of thinking, behaving, and liking things. Full definition
There's a variety of different folks each with their own strategies and we've had some great conversations so far. (biggerpockets.com)
See how different folks see things, from mechanics, to sales managers, and everyone in between! (humblemechanic.com)
You'll need to use different data, incentives and offers for different folks if you want to hold on to the vast majority of your customer base. (inc.com)