There have been several studies done showing that women have very different preferences for men based on the type of relationship they are seeking - short term or long term. (worthwhile.typepad.com)
Many people have many different preferences when it comes to fitness equipment like weight belts, weight lifting straps and other accessories. (gymjunkies.com)
The cars themselves have different stats and ability and are built with different preferences in mind. (monstervine.com)