Under - spending for digital advertising campaigns can ultimately be more wasteful than impactful, which is why it's important to remember that cheap - per unit costs may still require a significant investment in order to achieve advocacy goals. (thecampaignworkshop.com)
Democrats kept their promise after the vote, immediately launching a national digital advertising campaign in 30 congressional districts across the nation where vulnerable Republicans voted for the GOP bill. (syracuse.com)
Cambridge Analytica, a United Kingdom - based political data analytics firm, used personal data collected from Facebook users to create political profiles to help launch digital advertising campaigns for political candidates and organizations. (ibtimes.com)