Full of loaded terms such as «control, virus, panic, vulnerability, private companies, digital shadow» and «scams,» it's easy to think that Ubisoft is trying to scare people into playing this game: (canadianbusiness.com)
Your online reputation is made up of what you say about your contracting business (your digital footprint) on your website, social media, local directory listings, industry listings, etc., and what customers say about your business (digital shadow) on social media, review sites, and in person. (learnmore.localcontractorreviews.net)
Your online reputation is the sum of what you say about yourself (your digital footprint), and what others say about you (your digital shadow). (whirlocal.com)