The phrase "direct aim" means to target something or someone specifically, without any distractions or indirectness. It refers to focusing directly on a goal or purpose. Full definition
While the lawsuits don't take direct aim at the operating software — yet — many of the features under contention are connected to and enhanced by it. (theglobeandmail.com)
The teaser video, seen below, takes direct aim at phones with physical home buttons. (9to5google.com)
He knows that taking such direct aim at such a big movie he was going to get some sort of response, and he agrees this response is completely justified. (cinemablend.com)