"Direct competition" refers to businesses that offer similar products or services and target the same customers. They directly compete with each other for customers and market share. Full definition
Unlike the retailers and the malls, they're not in direct competition with the online sales leader. (businessinsider.com)
So, we like to think that we offer a continuation of services, rather than work in direct competition with other dating apps. (onlinepersonalswatch.com)
This is despite the fact these fighter males enjoy significant mating advantages when in direct competition for females. (sciencedaily.com)