Next, hold the dog's tail up and brushing the hair straight down or in the opposite direction of hair growth with a pin brush. (dogcare.dailypuppy.com)
The only luck I've had is brushing in the opposite direction of the hair growth. (thethreedogblog.com)
According to Ismiel, the best way to apply wax is with the palms of your hands and fingertips, and applying firm pressure three to four times in direction of hair growth. (womenshealthandfitness.com.au)