The phrase "direction of the company" refers to the overall path or way in which the company is heading. It includes important decisions, goals, and plans that guide the company's future and help achieve its desired outcomes. Full definition
As part owners, they will tend to feel better compensated, better regarded and more involved in the long - term strategic direction of the company. (entrepreneur.com)
These people are going to make a huge impact in shaping the future direction of your company. (entrepreneur.com)
What I didn't realize at the time was that I really wanted to have a role in establishing the overall direction of the company. (sciencemag.org)