The number of personas will ultimately depend on the number of distinct audiences you intend to target with your content marketing. (contentmarketinginstitute.com)
Because of the small and distinct audiences for a trade book, and the cost of authoritative content, professional, technical and reference books cost substantially more than a trade book for the average reader. (thebalancecareers.com)
As Adele explains, even if you have two distinct audiences with two distinct buyer profiles (e.g., the CMO and the CIO of a company), if their decision criteria or insights (i.e., those turning - point factors instrumental to winning them over) are primarily the same, you may be able to use one persona to create content that will meet the needs of both buyers. (contentmarketinginstitute.com)