Because our company is Mayan owned and locally operated we decided it would be best to embrace our culture and take a more distinctive name where there can be no confusion. (voltanadventures.com)
More distinctive names have a better chance of passing a trademark filing. (entrepreneur.com)
I take it that the sex - distinctive names of the parties involved will still be allowed, so that it should not be too difficult to tell the mother from the father, or at least the female from the male. (firstthings.com)