"Divisive content" refers to any online material, such as posts, videos, or articles, that are intended to create disagreements or conflicts among people by promoting strong opposing views or opinions. Full definition
Many of the ads had been used to promote other pages which in turn posted similarly divisive content. (gizmodo.com)
This week, Facebook's general counsel faced a series of hostile questions from U.S. lawmakers over its failure to detect the way Russian propagandists used its platform to spread divisive content through ads, free posts and event listings. (wsj.com)
Critics blamed Facebook for the spread of misinformation during the election, and Russian agents also used fake social media accounts to share divisive content in the U.S. (cnbc.com)