During his tenure, he's overseen marketing strategy, led the launch of Doritos Locos Tacos and developed the Cantina Bell menu. (adage.com)
(In 2013, Frito - Lay and Taco Bell even teamed up for a limited - time run of bagged Doritos Locos Tacos tortilla chips.) (adage.com)
The engineers managed to pull it off, and there are now four production lines for Doritos Locos Tacos strategically located around the country to supply its restaurants. (businessinsider.com)