Just ask Krispy Kreme, the iconic doughnut maker that will go private by early summer, following a buy - out from JAB Beech, a private equity firm that announced it will acquire the brand for $ 1.35 billion. (inc.com)
Doughnuts have mercifully avoided that too - hip - for - their - own - good status, thanks to doughnut makers who prioritize quality over cuteness, and are currently turning out the best we've ever had. (bonappetit.com)