If they can hold onto their current place, then the decision to pay the fee could become a more easy pill to swallow. (serpentsofmadonnina.com)
The other benefit as I see it, is it encourages users to upgrade their Android operating system in a more timely manner — which would be a much easier pill to swallow if upgrading was a choice users were always able to make and not reliant on manufacturers rolling it out for them. (goodereader.com)
Condo affordability is a far easier pill to stomach for young couples and average income earners. (mortgagetalkcanada.ca)