There are many classic books about writing effective copy, and «How to win friends and influence people» should be required reading for anyone who wants to improve their marketing chops. (smallbusinessesdoitbetter.com)
Develop more effective copy, design and strategy to avoid common pitfalls with this highly effective form of marketing. (onlinemarketinginstitute.org)
Research: Knowledge is power when it comes to crafting effective copy. (entrepreneur.com)