An author website is one of the most effective marketing tools for a writer. (webdesignrelief.com)
Thus, to the extent blogs generate business by attracting prospects through search engines, they're not as effective a marketing tool for a large firm lawyer as for those with smaller practices. (legalblogwatch.typepad.com)
A well - made, affordable book trailer can be a very effective marketing tool. (selfpublishingrelief.com)