You can ask from your blog or some online forum what are the uncovered topics in your field of research, hoping to generate enough buzz among experts. (nextscientist.com)
You need to create enough buzz around your book so that first - month sales give it the momentum needed for ranking to take over and get it in front of readers. (myworkfromhomemoney.com)
There is enough buzz around it that it will be considered for something. (awardsdaily.com)