He told the audience that this will be «the biggest entertainment launch of any game ever». (eurogamer.net)
There is to be up to a thousand gamers to attend in which will surely be the biggest entertainment launch of 2012. (nextgengamingblog.com)
This means that for the fourth consecutive year, the Call of Duty franchise has delivered the biggest entertainment launch of the year. (nextgengamingblog.com)