As you examine the principles that drive the world's greatest brands, you will see the correct, complete view: A brand is a bundle of values and attributes that define the value you deliver to people through the entire customer experience.» (inc.com)
So, whether you are a marketing leader at an early stage startup, a well - funded marketplace, or an enterprise - level industry leader, FinTech companies and their platforms now offer innovative solutions to dramatically improve your user's payment experience and ultimately the entire customer experience. (inc.com)
«I like this notion of all of us becoming experience ambassadors and instead of having a hierarchy where somebody at the top dictates what's going to happen for the entire customer experience, we have people iterating constantly on the portion of the customer experience that they're responsible for and I think that's a huge culture shift,» said Drake. (inc.com)