I know there are hundreds and hundreds of other sites, but what Amazon is doing is streamlining the entire shopping experience. (inc.com)
These 51 companies are changing the entire shopping experience, from what happens in stores to how customers find goods online. (businessinsider.com)
Since Amazon is one of, if not the largest digital storefront, it benefits them to get devices on the market where they control the entire shopping experience. (techpinions.com)