All labels and logos must be mounted on white art board, with company name and entry category clearly printed on the back. (zestfest.net)
However, they bear all the hallmarks of an income - producing awards program: a high entry fee (currently $ 95, increased from $ 75 for earlier entries; you also have to send two books), a laundry list of entry categories (30 in all); minimal prizes (winners and runners - up get a medal, plus some stickers and «awards marketing material»); and the opportunity to purchase additional merchandise (more stickers, extra medals, duplicate certificates). (victoriastrauss.com)
To maximize income, profiteers create as many entry categories as possible, and encourage multiple entries. (thoughtcatalog.com)