"Ephemeral photos" refer to pictures that are short-lived or temporary, meaning they only exist for a brief period of time before disappearing or being deleted. Full definition
The feature lets you share ephemeral photos and videos in a slideshow that disappears 24 hours later. (beta.techcrunch.com)
While ephemeral photos are a great way to send something funny and start a conversation with your friends, many users sent multiple snaps back and forth just to chat. (techcrunch.com)
The young ephemeral photo messaging company posted a $ 515 million loss last year. (cnbc.com)