In honor of the original bus, we created this outside display that captured the old - school essence of our business. (witchsrocksurfcamp.com)
«When I'm creating branding for a client the main information I seek is what is the essence of that business, rather than a particular product / service they offer.» (inc.com)
A website provides not just a means by which your clients may contact you, but it also creates a platform on which to show off your skills or the essence of your business. (smallbusinessesdoitbetter.com)