Initially, the smart contract would be programmed to allow people to contribute funds in exchange for tokens native to the project. (cryptonews.com)
Other projects will even ask you to promote them on a forum or website in exchange for tokens. (blockonomi.com)
This can include a specialized exchange for your token to be purchased and traded on and a peer - to - peer e-commerce outlet to create transactability for your token. (sparklecoin.com)