The phrase "excitement factor" refers to how thrilling or enjoyable something is. It measures the level of excitement or interest that something can generate. Full definition
There's a propensity within football, in sport in general really, to measure the excitement factor of a match in terms of how many goals (or points) are scored. (punditarena.com)
Aston Villa v Crystal Palace Villa -0.25 and 2 goals Both sides were involved in goalless draws on Sunday and the excitement factor is unlikely to increase this New Years Day. (toddstake.com)
Both sides were involved in goalless draws on Sunday and the excitement factor is unlikely to increase this New Years Day. (toddstake.com)