She cites a Center for Exhibition Industry Research report from fall 2009 that found each face - to - face exhibition lead will cost a company $ 96 while the same kind of lead elsewhere costs $ 1,039. (inc.com)
A report by the Center for Exhibition Industry Research (CEIR) stated that 81 percent of trade show attendees surveyed said they had buying authority; to capitalize on this opportunity yourself, you'll want to invest heavily in early outreach. (entrepreneur.com)