As a hardware maker and game developer, it's always gone its own way, but in recent years it's started to tinker with existing genres and tropes, to great success. (gamesradar.com)
Nitrome's fashioning quite the collection of smart Android games, which subvert existing genres in interesting ways. (techradar.com)
Which leads to some truly new and innovative games, such as Beat Hazard and Her Story take existing genres and make something unique for players to sink their teeth into. (joystikrevolution.com)