The high quality of the ingredients is often cited by many consumers, as well as the inclusion of exotic protein sources. (petfoodtalk.com)
As retailers consider the needs of their customers, many manufacturers, such as Natural Balance, have responded to consumer demand with exotic protein options. (petbusiness.com)
Others agree that pet health is an important driver of exotic protein sales, pointing out that variety in a pet's diet can be key in this regard. (petbusiness.com)