These ads are most effective when you put your book temporarily on sale (keeping with the bargain expectations of these readers). (susankayequinn.com)
Howey also talks about what he sees as a fundamental flaw: the industry's expectations of reader behavior. (publishingperspectives.com)
Elements of the Psychological Thriller, Mystery, Suspense and / or Crime Fiction Genres - structural expectations of readers when reading certain genres, includes some more definitions and resources. (hunterswritings.com)