This, versus the more experienced publisher who pointed out that he only ordered what he needed because he knew it would take him two years to sell 500 books. (chazzwrites.com)
You need to determine a print run based on projected sales, and even the most experienced publishers are sometimes off - base and find themselves with huge returns and tons of excess stock. (pagetwostrategies.com)
Successfully experienced publisher authors may also use cover quotes from other authors, within this description about their books to draw the attention of the readers. (ebookenhancers.com)